(Amman, October 2017) - Under the patronage of His Excellency Mr. Erik Ullenhag, the Swedish Ambassador to Jordan, and in an official ceremony held by GAA, the new Volvo cars dealer in Jordan, Volvo cars Company announced the launch of its brand in Jordan on Wednesday 4th October 2017 at King Hussein Business Park.
The ceremony was attended by Mr. Emile Eid, the chairman of GAA, and Volvo Car MENA General Manager Mr. Emre Karaer as well as media and social media representatives.
In his speech, the director of GAA, Mr. Emile Eid, expressed his gratitude and appreciation to His Majesty King Abdullah II for his personal efforts to encourage investments in the Kingdom. He also acknowledged the role of investment and transport operators in bringing the Volvo brand in to light.
Moreover, Eid focused on some of the achievements made by Volvo cars since its inception, which are consistent with its principles to ensure passenger safety using the latest technologies, and contribute to environmental conservation through designing fully electric cars in the coming period.
Eid also pointed out the achievements of the Volvo brand worldwide - considering it to be one of the most sophisticated car brands. Additionally, the opening of the new branch in the Jordanian market, which is considered one of the most prominent and vibrant markets in the region, marks a significant milestone for the Company, pointing out that customers in Jordan will experience a driving experience unlike any other with Volvo cars.
During the ceremony, Volvo cars’ future vision was discussed. The Company will contribute to reducing road accidents by designing cars that will mitigate road traffic death by 2020. The Company has introduced technologies that contribute to this vision, such as City Safety, whereby the brakes must be completely stopped without driver intervention in case of any danger.
Expressing his delight at the launch of the brand in Jordan, Mr. Emile Eid stated that "The Company strives to provide its customers with a unique experience that is not only consistent with their expectations, but also surpasses them through in service, providing car parts, as well as following up with customers to achieve the maximum satisfaction and choose Volvo cars as their first choice.”
Eid added that GAA believes that the Jordanian market looks very promising and could lead to greater achievements in the coming period, pointing out that the Company launch constitutes a first step towards a long term relationship with the market.
It is worth mentioning that Volvo cars were launched at Gothenburg in 1927 as a leading brand in the automotive world, now it has a powerful presence around the world.
Volvo cars produce a variety of vehicles such as sports cars, off-road vehicles, SUVs, etc., making it among the most preferred brands among modern car brands around the world.